A/B testing

English

Noun
Examples

A test might involve different users being presented with either version A or version B of a web page to see whether the difference affects their purchasing behaviour.

A/B testing (uncountable)

  1. (marketing, software, testing) The use of a randomized experiment with two variants (termed A and B) which differ in a single particular.
    Synonym: bucket testing
    Hypernyms: testing, split testing

Anagrams
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