衝動買い

Japanese

Kanji in this term
しょう
Grade: S
どう
Grade: 3
か > が
Grade: 2

Etymology

衝動 (impulse) + 買い (buying). The kai changes to gai as an instance of rendaku (連濁).

Pronunciation

  • (Tokyo) しょーどーがい [shòódóógáí] (Heiban – [0])[1]
  • IPA(key): [ɕo̞ːdo̞ːɡa̠i]

Noun

(しょう)(どう)() (shōdōgai) 

  1. impulse buying
  2. impulse purchase, impulse buy
    衝動買(しょうどうが)する(ひと)
    shōdōgai o suru hito
    an impulse buyer

Verb

(しょう)(どう)()する (shōdōgai suru) transitive suru (stem (しょう)(どう)() (shōdōgai shi), past (しょう)(どう)()した (shōdōgai shita))

  1. to make an impulse purchase

Conjugation

References

  1. 2006, 大辞林 (Daijirin), Third Edition (in Japanese), Tōkyō: Sanseidō, →ISBN
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